Vision Led.
Data-Driven.
Grounded.
My Name is Karl-Jörgen Finer, and thank you for visiting my website. Here you can learn a bit more about where I’ve been, what defines me as a person, and what drives me forward.
About me
Over the years, I’ve learned that my greatest asset is the ability to bring clarity and direction to the unknown - shaping vision where there is ambiguity, grounding ideas in reality and data, and turning complexity into meaningful impact.
Having lived and worked across different continents and cultures, I’ve learned to adapt, stay curious, and lead with humility - anchored by family, responsibility, and a genuine passion for bringing the best out of the people around me, and providing value to the customers I serve.
From Learning to Execution — A Decade of Consistent Delivery.
Staples Canada
Mississauga, Canada I June 2022 - today
I joined Staples in June of 2022, where I lead a cross-functional product team building and scaling mission-critical B2B eCommerce solutions trusted by over 100,000 organizations, including government and financial institutions. I’ve driven large-scale platform migrations and integrations, protecting and growing hundreds of millions in revenue whilst also working on initiatives improving stability, security, and customer experience.
Majid Al Futtaim, Retail
Dubai, UAE I March 2022 - July 2025
At Carrefour, which is the retail arm of Majid al Futtaim, I worked at the intersection of product, analytics, and commercial strategy, helping drive advanced analytics and data-driven decision-making. As an Advanced Analytics Manager, I partnered closely with senior commercial leaders to translate complex data into clear insights that informed assortment, and promotional decisions at scale. As Product Owner, I led the development of analytics-enabled promotion optimization tool that improved consistency, measurement, and decision quality of choosing promotional products based on incremental performance. After a successful proof of concept, I led the internationalization of the promotion optimization tool across 11 territories in the Middle East and Africa.
The Hut Group, Health Division
Manchester, United Kingdom I May 2015 - December 2018
Early in my career at The Hut Group I helped turn around an underperforming eCommerce business THG had acquired by applying rigorous, data-driven decision making across trading, marketing, merchandising, and operations. Additionally, as a power user of THG’s in-house commerce platform, I partnered closely with technology teams to test, refine, and scale digital capabilities. This experience gave me a strong commercial foundation and shaped my customer-first, KPI-led approach to product management.
Education
I hold a First Class Honours degree in International Business & Corporate Law from the University of Greenwich, followed by an MSc in International Business from the University of Leeds, which I completed with Distinction. This academic foundation shaped my analytical thinking, commercial judgment, and understanding of complex global business environments.